Optimizing your Facebook Page

Next to blogs Facebook Pages offer the highest number of opportunities to use Search Engine Optimization to reach customers who don't already know your brand.

Try the following techniques when creating your Facebook Page .

• Use an easy to remember version of your business name along with or combined with search term/s
• Once you establish a fan base of 25 you are able to create a custom URL or Facebook Page name instead of seeing a string of random numbers in your Facebook URL.  Be careful when selecting your name as it cannot be changed . 
• Complete the About Section of your Business page and list all relevant website links including your blog and other social media profile links.
• Place keyword content in the first paragraph of each of the boxes, all of which help with on site product searches.

Remember - The more Facebook fans you have the more internal links you have to your own page. When fans comment or share your content Google see's reciprocal links between your page and your fans pages which could increase your page rank.