Social Media should only be a part of your overall marketing campaign and is not to be mistaken for the whole part. You should consider Social Media as a strategic choice to supplement your other online marketing which should include your website , email newsletters , and pay per click advertising. Social Media is not merely sufficient enough to meet all your online marketing needs . However you can use Social Media to meet unmet marketing need, to increase access to your target markets, open new doors to niche markets and improve the overall experience for your existing customer base.
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