Social Media Monitoring

Social Media Monitoring is finding our what is being said about your brand, your products, servics and your reputation .

If you didn't have more important things to do you could choose to monitor everything , but that is not at all realistic, so it is important to set constraints. It is important to start with your goal and ask yourself what you want to accomplish . For Example, you may want to :

• What negative or positive things are being said about your company , products and or services
• What negative or positive things are being said about your competitions brand , products or services
• Stay up to date on what is going on in your specific industry 
• Watch for trends of mentions , topics of interest or volume of comments
• Monitor infringement on trademarks or intellectual property
• Obtain customer feedback to improve your products and services

After you decide your goals , it should be obvious what information you want to monitor . This list might include:

• Your Company Name 
• Your Domain and or Company URL's
• Your Competitors Name, Domain or URL's
• Names of staff who may have an impact on the organization
• Specific Products and or Services you supply
• Industry Keywords or Phrases

A few of the Social Media Monitoring Tools you may use for this purpose are listed below : 

• Google Alerts
• Google Trends
• How Sociable
• Klout
• Social Mention