Why should my business use Social Media ?

"Social Media for Calgary Small Business"

Social Media has many benefits. One of the most appealing is that you don't have to pay for most social media services. However , most of these services do require a significant investment of time to initiate and maintain. Following is a list of Social Media Benefits:

1. Large Audience - In 2012 Facebook claimed almost 800 million active users, half of which logged in on any given day.
2. Brand Awareness-Social Media creates recognition , visibility or top of mind awareness . You want people to remember your company when they are in need of your service. 
3. Build Relationships- New relationships lead to direct sales or word of web recommendation leading to new sales opportunities
4. Improved Business- Allows you to obtain customer feedback and input on products and promotly detect or correct problems or complaints
5. Search Engine Optimization - Search Engines like Google recognizes appearances on Social Media sites which can improve the page rank of your website 
6. Saving $$-Although time is money , if you are a start up small business chances are you cannot afford many other traditional marketing.