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| "Don't get left behind" |
Blogs provide a way to engage your
customers and drive traffic to your website. Google loves blogs that are
updated frequently and recognizes this by giving that content higher placement in
search results. Aside from Google loving blogs, which is good for Search Engine Optimization,
below are reasons why a company should create and maintain a company blog:
- Blogs provide low-cost, long-term venue to continuously bring your brand to life. Blogs build an identifiable group of audiences to connect with and build credibility.
- Blogs provide an informative resource for anyone seeking information relating to your industry. When someone searches for something related to your brand, you want them to receive that information directly from you rather than your competition.
- Social media and blogs are the fastest growing category in lead generation, and continue to be categorized as the lowest cost lead-generation channels.
- Readers may leave comments on your blog giving you valuable market intelligence and endorsement.
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