No matter how important Social Media is ,Search Engine Optimization must be a part of your strategy for a successful web presence. The goal of Search Engine Optimization ( SEO ) is to get various components of your online presence to appear near the top of search engine results- preferably in the top 10 .
You can accomplish this by selecting keywords , optimizing your content and by structuring your web page or profiles so that they are search friendly for your selected search terms . Thankfully you can optimize your Social Media profiles and blogs very much the same way you optimize a webpage.
TIPS :
- Optimize your website and all your Social Media for the same search terms
- Use Social pages to grab a good position for some rare search terms that your website doesn't use.
- Put your standard search terms on Social Media profiles and the more rare ones on individual posts or as photo captions or updates .
- Ignore those spam emails about submitting your site to 2,000 different search engines, and concentrate on the top three (Google , Yahoo and Bing )
SEO Started Guide @ https://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf
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